User Experience Design: Barriers to Innovation

Some notes from the article, “The 3 Biggest Barriers to Innovation and How to Smash Them,” by Luke Williams:

There’s an opportunity to provide [who?] with [what advantage?] that [fills what gap?]

  • How can we safely optimize the way people make phone calls in their car? 
  • Then select the 3 most disruptive ideas
  • What are all possible benefits?

Situations:

  • Stuck, nothing’s changed
  • Average, should be more successful
  • Slow growth, everything seems the same

“How can we disrupt the competitive landscape in [insert your situation] by delivering an unexpected solution?”

  • Product cliches: advertised attributes, typical customers?
  • Interaction cliches: how is it bought and used?
  • Pricing cliches: how, where are they priced and packaged?

Changing…

  • Invert
  • Deny
  • Scarce / abundance reversal

Consider:

  • What consumers’ values are and whether/how they may have changed (here and now, quick and dirty vs. slow and polished etc.)
  • Try to bundle wants and shoulds together