Sarah Hallacher, Kate Watson and I have been collaborating to brand the ITP Archive and Lab— Kate’s senior thesis project. The archive is an incredible resource for research, learning and imagination— showing all of the thesis projects that were created at ITP. Kate spent the summer digitizing the boxes of paper, cd roms, and more, and is now working on the website.
She initially wrote about the Archive Lab in the following description:
Elevator Pitch: The Archive Lab is an experimental content platform that examines and explores thesis projects made throughout the course of ITP’s 30+ year history.
Longer Description: Understanding who we are as a community begins like any archaeological dig: we must bury ourselves in the documents. We scour our sources, read the hieroglyphics with delight, and reflect on the immensity of our past, present and future. This work is integral to understanding the very fiber of our collective identity.
Since the early 1990s, ITP has used the web as a medium to exhibit new forms of expression. Part of the much larger ITP Thesis Archive project, the Lab follows this spirit of inquiry, creating a space for reflection and discussion. By exploring student works from the last 30+ years, we can touch and communicate with all members of the ITP community, past and present. The ITP Archive Lab is a visual, meditative digital space that strives to explore who we are and who we’ve been.
Based on some of her language, I brought up the way that DNA might play into the logo. To me, DNA would work as a metaphor for the new building off the old, for the “fiber of our collective identity” at ITP. In the first photo, you can see my notes from our meeting and my interest in playing off the DNA shape.
The logo has continued to evolve between Sarah, Kate and me, and I will update this tag when we settle on an end result. It’s been a true collaboration and so interesting to work with Sarah and Kate.